The shift in marketing from understanding consumers to manipulating them
The recent documentary released by Netflix, The social dilemma, beautifully presented a different picture of the world we live in. It talks about manipulation, vulnerability, and about us. As we switched to social media or to the internet from our usual DTH services, the new business model emerged. These business models revolve around catching our attention, manipulating us, advertising to us, and trying to even change our behavior. It is important to understand that it’s not difficult to change someone’s behavior, especially when they are exposed to such a massive amount of information which is actually, confusing. Today, any study conducted on understanding the aspect of marketing is incomplete without considering consumer behavior.